You've decided to shoot a corporate video production and soon thereafter, the panic sets in. What am I thinking! I'm terrible in front of a camera!
This is a natural reaction, especially if you're one of the company's principals who is expected to lead and therefore expected to be the star of your corporate video.
Define Corporate Video Production's Purpose
Corporate videos are made for many reasons ranging from employee orientations, investor relations, and sales videos to company tours and "how to" videos.
Ask yourself what purpose the video is intended to serve and who the intended audience is. Now ask yourself how you're going to use video to get your message across.
For example, if your video is intended to put your investors' minds at ease and inspire confidence that your company continues to innovate, then your video needs to convey energy, commitment, and strength.
While a talking head with loads of bar charts could convince investors that your company is on track, a corporate video production showing your team hard at work may be more effective
Assess On Camera Skills
Whether you're considering yourself or someone else for the starring role, it's important that whoever leads the business video production is comfortable on camera.
Formal acting training isn't necessary to adequately represent your company in a business video, but whoever leads the video should be comfortable with role-playing and speaking on camera.
Consult with Your Corporate Video Production Team
Your video production team knows what it’s doing, so make sure to partner with your producer. If it's essential that you star in the video, your producer can put you at ease and help you look good on camera.
You may be able to appear on camera for a short time, filling in the rest of the video with voiceovers, graphics, photos, images of your company, and testimonials. Your production company may recommend a spokesperson or even a character, depending on the video's purpose and audience.